Posts Tagged ‘typography’

While technology advances have impacted the use of printed materials, print is still vital when marketing your business. The key is to stand out from your competition. By using paper textures, color choices and creative folding, your company won’t get lost in the crowd.

One of my favorite ways to create an impact is to use an unusual fold to attract attention. A simple design can be enhanced by using a different and unusual fold to make a compelling, unique and memorable piece that won’t get tossed aside without a glance.

Die cuts are another way to wow potential customers. Used effectively they create an element of surprise, enticing your audience to look further to see your message.

Creative use of ink and varnishes can add depth and texture. Images can seem to pop from the page, or in other cases create a soft, subtle tone.

Of course, the most important thing to consider is good, clean design. Typography, use of color and white space! The most expensive paper and printing can’t compete with good design.

Typography is an art.

Typography creates an identity, evokes a mood and conveys a message. It is sometimes used by itself as a design element. A designer will carefully select a typeface or typefaces when creating a design, taking into consideration the type of business it is for, the message and the intended audience. All text, especially body copy, must be readable! The most beautiful design is not at all effective if it is difficult or impossible to read. The message will be lost. This goes for digital publications and websites, as well.

Type and printed matter not only communicate information to us, but they also influence decisions we make on a daily basis. Whether we realize it or not, type and the way it appears affects which CD and book cover catches our eye, which detergent might make the whites whiter, which movie might be the scariest or most romantic. — from Type Rules by Ilene Strizver

Once a typeface is chosen, the designer will format the text. Typography is used to guide the reader through the publication or web page, using fonts and formatting to draw attention to the most important information. Subtle adjusting will make a world of difference when designing publications. Good typography is essential for a professional image, whatever the message or medium!

Typeface or font?

Confused about the difference? Many people are. A font is a single style of a typeface (eg Times italics or Arial bold) where a typeface is the collection of the same style (eg Times, Arial).

Interested in learning more about type?

Some good sites for more information about type and typography are: