Posts Tagged ‘Marketing’

While technology advances have impacted the use of printed materials, print is still vital when marketing your business. The key is to stand out from your competition. By using paper textures, color choices and creative folding, your company won’t get lost in the crowd.

One of my favorite ways to create an impact is to use an unusual fold to attract attention. A simple design can be enhanced by using a different and unusual fold to make a compelling, unique and memorable piece that won’t get tossed aside without a glance.

Die cuts are another way to wow potential customers. Used effectively they create an element of surprise, enticing your audience to look further to see your message.

Creative use of ink and varnishes can add depth and texture. Images can seem to pop from the page, or in other cases create a soft, subtle tone.

Of course, the most important thing to consider is good, clean design. Typography, use of color and white space! The most expensive paper and printing can’t compete with good design.

You have a new or existing business and you need more customers. With all the software available, many companies are producing their own logos, flyers, brochures and direct mail pieces. Even websites can be created using templates. To save money, you put something together, run off some copies on your printer and you think you are all set to market your business. But branding is important. It is the face of your company.

Think how swiftly and strongly a design experience shapes our opinion of that brand, company or store, for good or bad. For instance, we know quickly when a website is bad. And we associate that feeling of frustration, or worse, disappointment with that brand.  Adam Swann, Forbes

People do form an impression of your company by your logo, signage, brochures and website. In the long run, unprofessional looking materials will devalue your organization. Many companies are realizing that design is important and it is relevant to success.

To read a recent article on this subject  http://www.forbes.com/sites/gyro/2012/05/03/welcome-to-the-era-of-design/?utm_source=twitterfeed&utm_medium=twitter