Posts Tagged ‘business’

You have a new or existing business and you need more customers. With all the software available, many companies are producing their own logos, flyers, brochures and direct mail pieces. Even websites can be created using templates. To save money, you put something together, run off some copies on your printer and you think you are all set to market your business. But branding is important. It is the face of your company.

Think how swiftly and strongly a design experience shapes our opinion of that brand, company or store, for good or bad. For instance, we know quickly when a website is bad. And we associate that feeling of frustration, or worse, disappointment with that brand.  Adam Swann, Forbes

People do form an impression of your company by your logo, signage, brochures and website. In the long run, unprofessional looking materials will devalue your organization. Many companies are realizing that design is important and it is relevant to success.

To read a recent article on this subject

Welcome to my new website. This is my first blog, so I am brand new at this!  I thought I would start with a basic overview of what graphic design is and why it is important.

What is graphic design?
Graphic design is everywhere. It’s the web page you visit, the package you select at the store, the magazine or e-publication you are reading, along with television commercials, billboards, t shirts, and any kind of visual, printed or digital. An excerpt in the American Institute of Graphic Arts’s (AIGA) Career Guide ©1993 reads: Graphic design is a creative process that combines art and technology to communicate ideas… graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Why is graphic design important?
Graphic design affects choices we all make every day. With today’s technology, we are bombarded daily with visual stimuli. Good design will draw you in, engage you, help you easily find information, a product or a service.

How will working with a graphic designer help your business?
A professional graphic designer is a valuable asset who can help you effectively market your business. Although most companies possess a strong knowledge about their business, they often do not know the best way to communicate the message. A graphic designer will work with you to understand your business, construct the message and present it in a way to engage your audience.

Graphic designers are:
• Problem solvers
• Skilled at organizing information
• Experts at presenting information in a visual form
• The link between the client and the audience


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