While technology advances have impacted the use of printed materials, print is still vital when marketing your business. The key is to stand out from your competition. By using paper textures, color choices and creative folding, your company won’t get lost in the crowd.

One of my favorite ways to create an impact is to use an unusual fold to attract attention. A simple design can be enhanced by using a different and unusual fold to make a compelling, unique and memorable piece that won’t get tossed aside without a glance.

Die cuts are another way to wow potential customers. Used effectively they create an element of surprise, enticing your audience to look further to see your message.

Creative use of ink and varnishes can add depth and texture. Images can seem to pop from the page, or in other cases create a soft, subtle tone.

Of course, the most important thing to consider is good, clean design. Typography, use of color and white space! The most expensive paper and printing can’t compete with good design.

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