Archive for January, 2012

Typography is an art.

Typography creates an identity, evokes a mood and conveys a message. It is sometimes used by itself as a design element. A designer will carefully select a typeface or typefaces when creating a design, taking into consideration the type of business it is for, the message and the intended audience. All text, especially body copy, must be readable! The most beautiful design is not at all effective if it is difficult or impossible to read. The message will be lost. This goes for digital publications and websites, as well.

Type and printed matter not only communicate information to us, but they also influence decisions we make on a daily basis. Whether we realize it or not, type and the way it appears affects which CD and book cover catches our eye, which detergent might make the whites whiter, which movie might be the scariest or most romantic. — from Type Rules by Ilene Strizver

Once a typeface is chosen, the designer will format the text. Typography is used to guide the reader through the publication or web page, using fonts and formatting to draw attention to the most important information. Subtle adjusting will make a world of difference when designing publications. Good typography is essential for a professional image, whatever the message or medium!

Typeface or font?

Confused about the difference? Many people are. A font is a single style of a typeface (eg Times italics or Arial bold) where a typeface is the collection of the same style (eg Times, Arial).

Interested in learning more about type?

Some good sites for more information about type and typography are:



Welcome to my new website. This is my first blog, so I am brand new at this!  I thought I would start with a basic overview of what graphic design is and why it is important.

What is graphic design?
Graphic design is everywhere. It’s the web page you visit, the package you select at the store, the magazine or e-publication you are reading, along with television commercials, billboards, t shirts, and any kind of visual, printed or digital. An excerpt in the American Institute of Graphic Arts’s (AIGA) Career Guide ©1993 reads: Graphic design is a creative process that combines art and technology to communicate ideas… graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Why is graphic design important?
Graphic design affects choices we all make every day. With today’s technology, we are bombarded daily with visual stimuli. Good design will draw you in, engage you, help you easily find information, a product or a service.

How will working with a graphic designer help your business?
A professional graphic designer is a valuable asset who can help you effectively market your business. Although most companies possess a strong knowledge about their business, they often do not know the best way to communicate the message. A graphic designer will work with you to understand your business, construct the message and present it in a way to engage your audience.

Graphic designers are:
• Problem solvers
• Skilled at organizing information
• Experts at presenting information in a visual form
• The link between the client and the audience


Thanks for visiting! Please check back for future blogs and linked articles.