Archive for the ‘Design’ Category

While technology advances have impacted the use of printed materials, print is still vital when marketing your business. The key is to stand out from your competition. By using paper textures, color choices and creative folding, your company won’t get lost in the crowd.

One of my favorite ways to create an impact is to use an unusual fold to attract attention. A simple design can be enhanced by using a different and unusual fold to make a compelling, unique and memorable piece that won’t get tossed aside without a glance.

Die cuts are another way to wow potential customers. Used effectively they create an element of surprise, enticing your audience to look further to see your message.

Creative use of ink and varnishes can add depth and texture. Images can seem to pop from the page, or in other cases create a soft, subtle tone.

Of course, the most important thing to consider is good, clean design. Typography, use of color and white space! The most expensive paper and printing can’t compete with good design.

Welcome to my new website. This is my first blog, so I am brand new at this!  I thought I would start with a basic overview of what graphic design is and why it is important.

What is graphic design?
Graphic design is everywhere. It’s the web page you visit, the package you select at the store, the magazine or e-publication you are reading, along with television commercials, billboards, t shirts, and any kind of visual, printed or digital. An excerpt in the American Institute of Graphic Arts’s (AIGA) Career Guide ©1993 reads: Graphic design is a creative process that combines art and technology to communicate ideas… graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Why is graphic design important?
Graphic design affects choices we all make every day. With today’s technology, we are bombarded daily with visual stimuli. Good design will draw you in, engage you, help you easily find information, a product or a service.

How will working with a graphic designer help your business?
A professional graphic designer is a valuable asset who can help you effectively market your business. Although most companies possess a strong knowledge about their business, they often do not know the best way to communicate the message. A graphic designer will work with you to understand your business, construct the message and present it in a way to engage your audience.

Graphic designers are:
• Problem solvers
• Skilled at organizing information
• Experts at presenting information in a visual form
• The link between the client and the audience


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